Engagement Rings


    The gift of an engagement ring is a very significant moment in your relationship as it represents your love and the commitment of your fiancé to spending the rest of his life with you. So, when you go to choose your engagement ring together it is very important to make the right choice, as this will be a piece of jewellery that you will wear for a lifetime.

    There are many different cuts of diamond to choose from but one of the most popular has to be the princess cut engagement ring. If you are a woman whose style is edgy and contemporary, this cut of diamond will undoubtedly appeal to you. Its combination of stylish angles and sparkling brilliance makes a princess cut engagement ring appear more distinctive, dramatic and modern. When wearing a princess setting engagement ring this design will make you stand out from the crowd!   Read on to learn everything that you need to know about princess diamond engagement rings:

    What is a princess cut diamond? 

    Princess cut diamond engagement rings were first introduced in the 1960s. However, it was not until 1979 that the princess cut as we know it today was created by Ygal Perlman, Betzalel Ambar and Israel Itzkowitz, which means that it is a relatively recent entrant to the world of diamond cuts.

    The princess cut is the square equivalent of the brilliant round cut, hence why it is also known as the ‘modified brilliant cut’.  As the 'modified brilliant' name suggests, the facet arrangement of the princess cut is similar to the brilliant, although it is not the same.

    A princess cut engagement ring has four clean edges and displays a flat square or rectangular face, with an inverted pyramid profile. From the top view the princess cut diamond is square or slightly rectangular, while the underside is a 4-sided pyramidal shape. It contains 57 or 76 facets with a typical ratio of 1.0 to 1.05. Due to its exceptional distribution of light, the princess cut is the most brilliant of all the square shaped diamonds and offers maximum sparkle. It is this sparkle which earned the princess cut another name- the “radiant cut” and is undoubtedly the reason why the princess setting engagement ring is a highly sought after by brides-to-be.

    What makes a princess cut diamond engagement ring appear to sparkle more that some other diamond cuts?

    The pyramidal shape of a princess diamond engagement ring with its four bevelled sides creates more light dispersion than any other square shaped diamond cut. Its unique faceting style was designed to gain maximum brilliance from the diamond.  The combination of the brilliance of a round cut with the clean angles of a square shape and sharp, uncut corners create princess cut diamond engagement rings  whose sparkle  is unrivalled among other square cuts.

    Why do princess cut diamond engagement rings look bigger? 

    Princess cut diamond engagement rings give the optical illusion of looking bigger than a round brilliant diamond of the equivalent carat weight.  This is because their square shape has a larger diameter of up to 15% when measured from corner to corner. Also a princess cut diamond that has the same width as the diameter of a round brilliant diamond will weigh more. This is due to the fact that it has four corners which would otherwise have been cut off and rounded when creating the round brilliant cut. However, it should be noted that if a princess cut diamond has not been expertly cut and the light does not reflect off the diamond as it should, then it can appear smaller. This is why it is vital that when selecting your princess diamond engagement ring that you choose a diamond with a high quality cut.

    Are princess cut diamond engagement ringavailable in more than one shape?

    There is a lot of variation in the length to width ratio of princess cut diamonds which gives them their unique ability to accommodate different shapes, even though they are generally thought to be square-shaped.  For a square look princess cut engagement ring choose a length to width ratio of 1 to 1.10. If your preference is for a princess setting engagement ring that has a more rectangular appearance, then opt for a length to width ratio of 1.10.  Please be aware that the square shapes of princess cut engagement rings are the more expensive variant of this cut of diamond.

    What clarity grading should I choose for my princess cut engagement ring?

    Unlike square cuts such as emerald, baguette and asscher, the princess cut does hide inclusions fairly well.  Therefore for a small princess cut diamond you can go down to VS2 and still have an excellent clarity grading, and for a larger diamond stone, VS1 will still give you excellent clarity. Due to the fact that princes cut diamond engagement rings  are often cut from top quality rough diamonds, low clarity grade (SI1-I) diamonds are not often found.  However, you may be able to find an eye-clean lower clarity grade diamond for your princess setting engagement ring which would offer good value for money.

    Are princess cut diamonds good at hiding inclusions?  

    The simple answer to this question is yes, princess cut diamonds are excellent for hiding inclusions. Due to its shape and extra facets which allow greater dispersal of light throughout the diamond, inclusions are hidden more efficiently than any other cut. This means that when choosing your princess cut engagement ring you can drop down a couple of grades in terms of clarity and colour and still have a perfect-looking diamond. However we always advise that while the clarity grade is important, what is more critical is where the inclusions are located on the diamond.

    Are princess cut engagement rings affordable?  

    Due to the fact that when cutting a princess cut diamond there is very little waste this makes them one of the more economical of the diamond cuts which is reflected in their price.  To give you an example a round brilliant cut rough diamond generally yields around 40%, whereas a princess cut rough diamond will yield anywhere between 80% and 90% which means that a diamond cutter can produce two princess cut diamonds from a single octahedron of a rough diamond meaning a more affordable price is achievable.

    Which settings work best with for princess cut engagement rings?

    Princess cut diamonds are known for their versatility and they work well with most settings, from simple to elaborate. As a solitaire princess diamond engagement ring the design will have a classical and elegant feel.  If used within a halo design with accent diamonds a princess setting engagement ring will be a real show stopper with maximum sparkle and brilliance.

    What must be borne is that the princess cut, by its nature, has sharp points and these can be susceptible to damage if not correctly protected by the setting. Therefore we advise when choosing a princess cut engagement ring that you opt for a four-prong V-shaped setting which will hold the diamond securely in place and ensure that the edges are safe. Also be aware that if there are inclusions near the edges, this can weaken the diamond and make it vulnerable to chipping.


    One of the most popular styles in vintage jewellery must be Art Deco and for those who have a passion for fashions from the past, Art Deco style engagement rings have a timeless appeal. An Art Deco engagement ring is a unique statement piece that in comparison to a more classic design such as the solitaire engagement ring, is quite unconventional hence its appeal to those women who dare to be different.  Let’s take a look at the world of Art Deco jewellery and engagement rings:

    When did the Art Deco style of design emerge? 

    The Art Deco period of design began in France during the 1920s and 1930s as a direct follow on from the outgoing Art Nouveau style. Leading fashionistas had become bored of the twisted lines and faded colours of Art Nouveau and replaced these with the direct contrast of geometric lines and bold colours that characterise Art Deco style.

    This was an era of great decadence, luxury, extravagance, and high society. Women began to cut their hair short, went out to work and partied hard like their male counterparts.  During this period the values of traditional femininity went out of style and the radical designs of Art Deco jewellery very much reflected the frivolity and energy of this period.   Art Deco influenced not only jewellery and fashions but its influence spread into architecture, interior designs and many other lifestyle areas.

    What is the Art Deco Ring Style? 

    The Art Deco style could be said to be are very similar to those of their predecessors the Edwardians in the use of platinum, and diamonds as the focus of the designs. However, the Edwardians preferred a more intricate design style and Art Deco jewellery is very far removed from this focusing upon modern clean lines and geometric shapes. It is believed that the fascination with expeditions to Egypt in the 1920s, such as Howard Carters discovery of Tutankhamun’s tomb in 1922, was an influence upon Art Deco jewellery designs and similarities can be seen in the use of coloured gemstones and clean-cut angles and lines.

    The style of Art Deco jewellery is far from being understated in appearance utilising grand yet elegant geometry, long curved lines, motifs and bold colours. Round and oval gemstones which had been traditionally used in pieces of jewellery were replaced with squares, rectangles, triangles, and trapezes with new types of cut introduced such as the baguette cut which emerged in the late 1920s. Metal was not visible due to a new method of fixing stones that was developed during this era.  Typical Art Deco settings for engagement rings were prong, cluster or box. Platinum and 10k or 18k white gold were the most popular metals during this era. White gold was first introduced around 1915 when it was invented to combat rising platinum costs and to meet the demand for a light-coloured metal. Yellow gold was very much out of style in Art Deco jewellery.

    A typical style of Art Deco engagement ring would be a square cut centre gemstone surrounded by triangular stones or rectangular baguettes or all set into a bold geometric pattern. You will not see cuts such as modern round brilliant diamonds in authentic Art Deco jewellery but will find other stunning antique diamond cuts such as the old European, ​ antique cushion cut, transitional cut, and Asscher cut.  Calibre cut stones were a key feature in the design of Art Deco jewellery design and these are gemstones that are custom cut specifically to fit into a jewellery design. They are tightly spaced together against other stones or metal to give maximum impact to the overall design. Filigree work was another important feature in the Art Deco era as this technique was perfected in the late 1920's through the use of die-cast machines which made it readily available by the early 1930's.

    It was not uncommon for coloured gemstones to be used in Art Deco designs. Rubies, blue sapphires and emeralds were especially popular as they very much represented the style of the era with their bold bright decadent colouring and they were occasionally complimented by the addition of pearls.

    To possess an Art Deco engagement ring with its sparkling diamonds or bright gemstones in a platinum setting was the dream of every flapper girl and even today Art Deco style remains a timeless classic still being a popular for engagement rings or other pieces of jewellery.  Here at Rêve Diamonds we make the original jewellery designs from the Art Deco era to bring you your very own piece of this iconic era.


    Halo engagement rings are very much on trend for today’s modern bride-to-be looking for an engagement ring that makes a modern and distinctive statement yet is also a classically timeless design.

    Halo engagement rings feature a central round diamond surrounded by smaller diamonds (round pavé or micro-pavé diamonds) or other gemstones, which give it a ‘halo’ effect. Not only is the halo setting a beautiful design that demand attention, but it also offers the benefit of making the central diamond look up to half a carat larger than it actually is!  This makes the halo engagement ring the ideal choice for couples who are working to a budget as means that a smaller diamond can be chosen without the sacrifice of perceived size and still retaining that ‘wow factor’ of a show stopping piece.

    For this reason alone it is easy to see why Halo engagement rings are so popular, but there is more to the design than just good looks. It has a very interesting history that has been inspired by many design movements and trends throughout the decades. What to find out more? Let’s take a look in more detail at Halo engagement rings:

    The origins of the Halo Ring

    Whilst halo engagement rings are often considered to be a very modern design, in actual fact the origins of the halo design can be traced back as far the early Georgian era of 1714-1837. Halo engagement rings during this period in history had smaller diamonds or even pearls surrounding the central stone. During the Victorian era of 1837- to 1901 the halo design became very popular. The design metamorphosed to become the imitation of a flower where coloured gemstones such as sapphires were used as the central stone and the smaller surrounding diamonds were triangular cut to give the illusion of petals.

    The history of halo engagement rings in more recent decades

    The halo engagement rings that we see in our jewellery stores today originated in the frivolity of the Art Deco era of the roaring 20s.   The Art Deco movement was all about symmetrical patterns and geometric lines combined to create show stopping items of jewellery. This made the halo design especially suitable for adaption with its concentric circles surrounding a centre stone perfectly suiting the Art Deco style.

    Halo engagement rings of the Art Deco era featured cushion cut or rounded diamonds at the centre of the ring with an intricate pattern of tiny round diamonds providing an elegant frame. Jewellers of this era also used coloured gemstones such as emeralds, rubies and sapphires for the central stone and it was also during the Art Deco period that they began to use the techniques of filigree and milgrain for the small diamonds which are still seen in many modern Halo Engagement Ring designs.  These elegant designs of halo engagement rings were indicative of the Art Deco era which was all about opulence, decadence and luxury and it was the aspiration of every flapper girl of that era to own a halo engagement ring.

    Fashion trends came and went in the past they do today and the popularity of the halo engagement ring was no exception.  The Great Depression was a time of austerity and so sales of halo engagement rings declined as with many items of jewellery. The glamour of Hollywood during the 1930s to 1940s saw this iconic design remerge as all the showbiz and glitz surrounding this time was epitomised by the sparkling brilliance of the halo design.   Word War Two saw sales of halo engagement rings fall once more as hard times hit once again but resurgence in popularity for halo engagement rings was just around the corner when Art Deco styles once more became on trend in the 1950s and ‘60s. During this time the style of halo engagement rings was far more opulent and eye catching than previously and the designs included flashes of coloured gemstones harking back to the designs of Victorian times.  From the late 1970s to the 1990s halo engagement rings once again started to decline as the choice of brides-to-be but with the resurgence in popularity of all things vintage in the past decade halo engagement rings have once more become the design of choice for many modern day couples. Currently halo engagement rings are showing no signs of going away and sales of halo engagement rings remain strong.

    Halo engagement rings of today

    Modern day designs of halo engagement rings are still very much reminiscent of the original designs from the Art Deco period but with an added modern twist accommodating any cut of diamond that a couple wants. The design of halo engagement rings continues to evolve with double halos, bold shapes and asymmetrical patterns with a nod to vintage inspired engagement rings and bold dramatic sparkle created by the addition of pave diamonds.

    Selecting the perfect halo engagement ring

    When choosing a halo engagement ring there are a few factors to consider. Firstly decide upon the style that you feel will best suit the shape of your hand and fingers. For example a hexagonal halo is ideal if you would like a more vintage look, for total dram go for a double halo or for those who love maximum bling and sparkle a round diamond will give the illusion of looking very much larger than it is when set in a cushion-shaped halo.

    Next is your choice of cut for the centre diamond. Part of the beauty and appeal of halo engagement ring is that they can be designed around many different diamond cuts such as Princess, Round, Oval, Cushion, Emerald, Marquise etc.  It is up to you which cut suits your style and tastes and of course matches your budget.

    The metal setting for your halo engagement ring is another consideration and this is very much dependent upon personal choice as halo engagement rings look fabulous in either 18ct White Gold, Platinum or 18ct Yellow Gold. Currently two-tone settings are very popular for those who love a truly modern twist in this classic design.

    Halo engagement rings on the red carpet 

    Many A-listers have been seen wearing their halo engagement rings on the red carpet including Jessica Biel, Scarlett Johannson, Mary-Kate Olsen, Kaley Cuoco Katherine Heigl, Molly Sims and Nicole Richie. But perhaps one of the most recently famous is halo engagement rings was the fabulous Art Deco inspired halo vintage engagement ring that James Matthews  gave to fiancé Pippa Middleton on their engagement.


    Have you have found "The One" and decided that St. Valentines' day, the most romantic day of the year is the perfect day for your proposal? If so, with Valentine’s Day just around the corner you will no doubt have begun to consider choosing a diamond engagement ring to pop the question with that she will love and cherish just as much as she does you.  Here we have prepared a short guide to choosing the perfect diamond engagement ring for a Valentines' day proposal:

    Style and taste is a very personal thing and it has been said that no one woman will have exactly the same tastes as any other.  Therefore, as her prospective husband to be it is your job to decide exactly which diamond engagement ring is perfect for your Valentine knowing what her likes and dislikes are in jewellery and fashion.

    Which Style of Setting Will You Choose for Your Diamond Engagement Ring?

    This is possibly the first decision you will need to make as to which style of engagement ring setting is she going to want to wear for the rest of her life? Broadly speaking the styles of engagement ring settings can be categorised into two main engagement ring styles which are Solitaire and Multi-Stone.

    Solitaire SettingsAs the name suggest this refers to an engagement ring that is made from one diamond alone.  The Solitaire style is perhaps the most popular choice of engagement ring as it is simple, stylishly classical yet always fashionable, and its beauty will undoubtedly stand the test of time.  If you choose a solitaire setting for your fiancé, it's important to ensure your diamond is of the highest quality as the solitaire diamond will be the focus of everyone's attention that gazes upon her engagement ring therefore we strongly recommend that  you must go for the diamond that offers the best cut, colour and clarity within your budget.

    Multi-Stone Setting: this is a very general term that describes an engagement ring that is anything but a solitaire and they can be seen as giving you much more freedom to create a Valentines' engagement ring that will stand out from the crowd.

    One of the most popular of the multi-stone setting engagement rings is a ring with a three diamond setting which is often referred to as a ‘Trilogy’ or ‘Trinity’ setting. This classical design is the perfect choice for a lady who loves her jewellery with a lot of fire and sparkle.

    This setting has to be a strong contender for the title of "Perfect Engagement Ring for a Valentine's Proposal" as the multi-stone Trilogy engagement ring setting is said to symbolise the story of the journey that a relationship takes.  Many couples view the three diamonds within the ring as being symbolic of their commitment to being “my past, my present and my future”.  The larger middle diamond represents and the smaller stones either side represent the past and future.

    Which Metal To Choose? 

    Once you have decided upon the setting of engagement ring that will most suit your spouse to be’s taste and style, the next all important decision is which metal to choose for your engagement ring.  Each of our gorgeous diamond engagement ring styles is available in 18ct white gold, 18ct yellow gold or platinum, so your starting point and first dilemma is colour... Is your Valentine a fan of platinum or does she prefer White, or Yellow gold?  Take a look at what jewellery she already owns and then you can decide if you wish to complement or contrast her existing collection with your chosen engagement ring.

    If you loved one is more of a traditionalist then Yellow gold is likely to find favour as it has long been the choice of metal for diamond engagement rings and its rich burnished colour has been a symbol of wealth and prosperity for centuries.

    If you think your Valentine is more of a white metal girl, then the choice between White Gold and Platinum can be more complex so here is a quick guide:

    Platinum derives its name from the Spanish word platina, meaning "little silver."  It is a very dense metal that is more precious than gold.  Platinum is a beautiful metal and its stunning white silver finish instantly brings out the sparkle and shine in any diamond. Due to its rarity, Platinum has become synonymous with the expression of love, becoming the perfect metal for engagement rings.

    18ct White Gold is the result of combining yellow gold with white metal alloys such as silver and palladium, so as such is not actually a naturally occurring metal.  As gold is naturally a soft metal it has to be mixed so that the jewellery that it forms can withstand wear and tear.  The Carat (ct) measurement indicates how much natural gold is present in your White Gold engagement ring. White gold is very popular with modern fashionista’s as it has a very contemporary look possibly because of its metallic ice-like sheen. It will be a great choice of metal if your loved one prefers a silver finish but your budget will not stretch to a Platinum engagement ring.

    Diamonds Are A Girls Best Friend

    The final component, but possibly the most important factor, in choosing your perfect Valentine engagement ring has to be the diamond.   There are a lot of factors that combine to make a beautiful diamond and it is very important that you know the basics, the all-important ‘4C's’ which colour, cut, clarity and carat.  We've dedicated a whole section of our website to help you understand quality diamonds. But if all this information makes you head spin, the highly experienced team here at Rêve Diamonds are diamond experts and we are happy to guide you through the process of creating the perfect engagement ring for a Valentine’s Day proposal.

    We even offer a bespoke engagement ring service whereby we will create a stunning engagement ring to your very own design to suit your budget, after all a Valentine’s Day proposal does demand a very special ring!


    Congratulations he’s popped the question and you said YES! No doubt you will be bursting with pride and want to shout your good news all over social media, and of course show off that gorgeous engagement ring that your wonderful fiancé has placed lovingly onto your ring finger.

    Back in the day newly engaged couples announced their happy news with an engagement announcement in their local paper. Nowadays, love them or hate them selfies are THE way to share great news as it's all about shouting it from the rooftops on social media. Engagement ring selfies can be regularly seen plastered all over Instagram and Facebook.

    For an engagement ring selfie, it is all about making your ring look its very best and showing off that beautiful diamond. Taking a great engagement ring selfie is a bit of an art and if you have ever tried to take a picture of your left hand you will totally understand that it’s not exactly easy. Taken from the wrong angle and you can make your fingers look like stumpy carrots and your beautiful engagement ring look very dull.  So if you are a newly engaged couple here are our five top tips for nailing an awesome engagement ring selfie that will be the envy of all your social media friends:

    The ring is the thing

    It is vital to remember that in the perfect engagement ring selfie the ring is THE thing.  It needs to be treated like a rock-star and allowed to shine and sparkle in all its brilliant glory. To do this you need to take a very close look at the design of your engagement ring. Decide what is special about it and what feature/s you want to emphasise to showcase this jewel in the crown. Is it a solitaire diamond that is perfectly set? Are there unique and romantic details in the profile view? Is there an engraving somewhere? Is your engagement ring custom made and you have not yet seen another quite like it?  You need to define what makes your engagement ring super special and ensure that the selfie that is taken really highlights this special quality.

    Experiment with the angle of your shot so that you capture the most amazing qualities of your ring.  But remember, there can be only two best angles to show off the ring - top down and direct from the top. These two angles will give the most real impression of your engagement ring, giving it best coverage in the shot. So for example if you love the ring setting then take a photo on an angle to highlight it.  To show off the shape of the diamond try an overhead shot without the flash.

    Treat yourself to a manicure 

    The ring has to be king in a good engagement ring selfie so do not detract from its beauty by having less than perfect nails that will attract more attention than the beauty of the diamond on your ring finger.  So treat yourself to a really good manicure and get those weather beaten hands looking silky soft and those overgrown cuticles cut short. Have your nails painted in a colour that suits your skin tone but preferably choose a neutral colour that is mild and gentle on the eye as this will make your engagement ring look even more stunning.

    If your hands are rather veiny, you can resort to the age old trick that many well know models use to make skin look fuller and plumper.  Hold your hand up, above your head for at least 30 seconds which will have the effect of draining the blood from your hand and thus making those protruding veins vanish.

    If your fiancé caught you by surprise when he proposed and you are overdue for a manicure but he is desperate to make that shout out on social media, then as quick measure put plenty of hand lotion on to soften your skin and get creative with your pose. For example, hold hands with your fiancé and keep your nails just out of the shot or even a fist pump with your nails firmly tucked into the palm of your hand!

    Lighting is everything.

    If it’s a diamond engagement ring then you will naturally want it to shine like no other diamond has shone before, to do this use light to your advantage.  The best time of day is the short period after sunrise or before sunset as many professional photographers know that lighting during this time makes everything look better. It is very flattering, not only for your ring, but also for your skin and your surroundings.

    Another reason why natural light is the best for an engagement ring selfie shot is that it will not take over the beauty of your ring.  Nor will it overemphasise the ring or add unnatural gleam to it. It will simply make the beauty of the ring shine out for all to see.

    If you do not wish to take your engagement ring selfie outside then set up your shot near a window to maximise natural light. If you take a photo with your mobile phone in a dimly lit room, you are pretty much guaranteed to get a blurry photo. Fluorescents and yellow bulb lights aren't much better, you want natural sunlight. Whether you take your engagement ring selfie inside or out, watch out for tricky shadows.  Also remember to take away all the accessories that are not related to the engagement ring.

    Get the right background 

    It is essential that you make sure that your chosen background emphasizes your engagement ring. Using the right prop or appropriate background is a much better idea than going for the sole ring shot. Stay away from cluttered backgrounds and use solid colours keeping a good distance between your hand and the background. Many girls like to use feminine details, like flowers or maybe try to use his hand as a background which is a very romantic gesture.

    Above all DO NOT use your bathroom or bedroom mirror as mirror selfies are anything but great.

    Do not use a flash or try to pull in the focus on the ring by zooming in on it as it will only serve to blur the image.

    Camera and Filters

    Photographs taken by mobile phones will never be as good as those taken professionally by a photographer who knows his art. However, that doesn’t mean you can’t take your time to get the perfect one.

    Firstly do not use the zoom function. If you want to take a close-up picture, with more details, bring your phone closer. Then, tap the screen so that the focus will be on your stunning diamond engagement ring. It is better to avoid filters, but if the no-filter quality doesn’t give you the look that you require then use one. The most commonly used filter is Valencia.

    It is crucial to try different poses and angles to get that winning image of your engagement ring.  Change the angles and try to see which highlights the centrepiece – the engagement ring. Keep trying until you find the picture that has the perfect shot, expressing your heart and mind. Keep it perfect, soft and romantic.


    Getting engaged is a major commitment and for the person making the proposal there are many things to think about.  The most obvious is finding and buying the perfect engagement ring and this can be a minefield as engagement rings come with unique financial and emotional expectations.

    One of the most often asked questions by our customers is ‘how many carats should an engagement ring be?'  The reason for this question tends to be that carat is commonly associated with both the size of the diamond and its price.  Couple this with a keenness to meet a woman's expectations and you can have a dilemma on your hands as deciding how much to spend rests in striking a balance between dazzling your beloved without tarnishing your future financial goals together.

    What's does the term Carat mean?

    A carat is a metric unit of weight equal to 0.20 grams, and is used as the standard unit of weight of diamonds and most other gems and pearls.  It is an indication of the size of the diamond when it is loose i.e. not mounted within a ring or other piece of jewellery.  If other factors are held equal, the more a loose diamond weighs, the more valuable it will be as prices are expressed as a price per carat.  The Carat weight has the biggest impact on the price of a diamond e.g. a two-carat diamond will be priced at more than double that of a one-carat diamond.  The vast majority of consumers have the common misconception that a larger carat weight signifies a bigger better diamond engagement ring, however for jewellery experts size is less important than the quality of the diamond, meaning that large carat weight alone does not always signify a better diamond ring.

    What is the average carat size for an engagement ring?

    The average diamond carat size (and therefore price) fluctuates from country to country. For example, in America the average diamond carat weight is 1.0 carat, in China and Europe it is 0.5 carats, and in the UK the average weight of a diamond in an engagement ring is 0.9 carats.  Perhaps the reason for this is that in these social media and celebrity obsessed times there is a lot more emphasis placed upon the size of the diamond, and this is being seen as an indication of a person’s love and commitment. For some this makes them almost ashamed to give a smaller diamond, especially when it is open to public comparison/possible criticism with the rings worn by friends and family on social media sites such as Instagram and Facebook

    Should carat size influence my choice and my budget? 

    Good advice would be to not let the carat weight of a diamond influence have any influence over your budget. Set a budget that you can comfortably afford without compromising yourself and do not to attempt to reach the average carat size if you do not have the financial means to do so. After all your chosen engagement ring is a symbol of your love and a new life together so starting out with the milestone of debt through buying an engagement ring isn’t a good idea, plus you can always upgrade at a later date!

    In addition, you may also find yourself sacrificing the clarity of the diamond to achieve a higher carat weight and therefore risking the quality of the diamond which could, as a result, be quite poor. We always recommend buying a smaller diamond with a much better quality of cut as this factor determines how brilliant and sparkling the diamond will be.  After all a stunning sparkling diamond can hide inclusions, disguise colour and even give the illusion of looking larger. Two diamonds with the same carat weight can appear to be different sizes depending on the depth or shape of their cut. If a diamond is cut very shallow, it has more surface area and so may appear larger, but it would lack depth and sparkle, and it would receive a poor cut grade.

    How do I choose the best engagement ring for my money?

    We understand that you will want to buy the largest diamond engagement ring that you can afford – that is only human nature of wanting to meet, or even exceed, your bride-to-be’s dreams and expectations.  But we strongly urge you NOT to make the sacrifice of quality just to buy a ring with an extra 0.2 of a carat and we would like to suggest a few ways in which you can buy the best diamond engagement ring for your money with no compromise to quality:

    • Ensure that you buy a diamond engager ring with the best cut that you can afford within your budget.  We cannot over emphasise how important cut is in determining the brilliance of a diamond. Always remember that even the highest quality diamond will not meet its potential in terms of brilliance and shine if the cut is poor. It will just appear as a dull relation!  Choosing the best cut means that you can make savings on the other factors of clarity and colour.


    • To save money one of the best ways is to select a diamond that is graded lower in clarity.  The naked eye will not see the vast majority of flaws or inclusions in a diamond.  You could save a substantial amount of money by choosing SI1 or SI2 diamonds.


    • Think carefully about the metal that you are choosing for the engagement ring band and setting. Choosing yellow gold,  which is predicted to be very on trend in 2018, or rose gold, will make a saving over platinum or white gold.


    • Choosing a diamond that is graded lower in colour will also allowing for huge savings. Most diamonds have slight tints of yellow, which are often impossible to see with the naked eye, and since most tints are extremely difficult to see, a higher grade for colour does not make much difference in quality. It can, however, make a huge difference in price. So, to save money choose diamonds rated H and G which are considered white, with G representing the top-quality white. Note that, while these diamonds appear completely colourless, they do have a light-yellow tint against a bright white background. That said, this tint disappears when set into a metal band, as no metal is solid white. Though still white or colourless against most backgrounds, J - M diamonds run from "top silver" (J) to "light cape" (M), a cheaper silver colouring. When set on a coloured band like yellow gold, they appear colourless, though they may have a tint on whiter metals like platinum.

    With the flurry of excitement over the royal engagement of Prince Harry and Meghan Markle, many couples are now deciding to make a formal commitment to one another by getting engaged. So if you have finally decided to pop the question to your other half this Christmas you will no doubt want to find the perfect engagement ring beforehand.  Here is where it gets interesting!  Considerations such as how much should you be spending, what style of ring to choose, size of diamond…. and many more questions will no doubt be going through your head. But don’t worry we are here to help you choose an engagement ring for your bride-to-be that is on trend and that she will fall instantly in love with. Here are our predictions for the hottest trends in engagement rings for 2018:

    Trilogy engagement rings 

    The royal engagement ring is a stunning trilogy design with a trio of diamonds comprised of two round-cut diamonds and a central cushion cut diamond set on a yellow gold band.  The royal family have a lot of influence when it comes to trends and fashion. Much as Kate Middleton and Princess Diana’s engagement rings sparked a trend, so we expect to see a resurgence in popularity of the three-stone engagement ring.  A trilogy engagement ring is the perfect design to represent your eternal love for your partner as the three stones are said to symbolise friendship, love and fidelity, the necessary ingredients for a happy relationship and marriage. So if you are a couple looking for an engagement ring with a deeper meaning in your the three stone trilogy engagement ring could be just the right choice.

    Yellow gold

    Yellow gold is reportedly Meghan Markle's favourite metal and this was reflected in Prince Harrys choice of a yellow gold band trilogy diamond ring. We predict that this will kick-start a trend with yellow gold rings likely to becoming a popular choice for 2018 much as the Duchess of Cambridge's engagement ring caused an influx of requests for white gold engagement rings.  While yellow gold is by no means new, in recent years it has somewhat lost favour but it is the a very flattering colour for many skin tones and is said to add warmth to diamond rings, with the contrast between cool bright diamonds and the gold band a winning combination.

    The Split Shank

    Trilogy rings are not for every couple and one trend in engagement ring trend that is set to be very popular in 2018 is the split shank ring. This style usually features a solitaire diamond and the band either side is split which leave a gap that shows the finger.  This design gives has a very modern feel to a solitaire ring that is generally considered as a simple and traditional style.

    With the split shank style of engagement ring customisation is a definite option for those that wish to create an engagement ring that is uniquely special. For example, the gap can be made larger on the east and west points and then narrow and closer together at the diamond.  If your fiancé is a fan of all things vintage then a split shank engagement ring will definitely appeal to her as many vintage-inspired engagement rings feature a split shank and the band will often be a French-set or set with diamonds.  In addition for those who love ‘bling’ splitting the band provides more space to add smaller pavé diamonds which give the illusion of added brilliance and sparkle to the engagement ring.   It is also possible to have a variety of diamond shapes for this type of ring.  For example, to create a classic look with an art deco twist why not choose  a round diamond halo style where the split in the band is very subtle and blends into the centre being positioned close to the diamond.

    Many fashionistas and jewellery experts are predicting that this engagement ring trend is sure to dominate in 2018 as vintage fashion is still very much on trend and yellow gold is a great option for this ring style.

    Geometric Silhouettes

    Adding a geometric shape around your solitaire or oval diamond halo ring is becoming very fashionable as many brides-to-be are moving away from feminine lines towards contemporary designs that surround the diamond with a hexagonal frame. The geometric setting makes a very eye-catching statement whilst not detracting from the beauty of the centrepiece diamond.  This style is just perfect for those who embrace cutting edge styles and perfectly complements the 2018 fashion trends for strong metallics and sharp lines.

    On trend shapes

    When choosing the perfect engagement ring for your spouse-to-be it is very important to consider carefully the shape of the centre stone. Pear shaped diamonds are a must have trend for 2018. The elegant cut of per-shaped diamonds will add that extra something to a plain band and give the appearance of slimmer and slender looking fingers.

    Princess cuts are falling in popularity as diamonds with rounded edges are considered the way forward. The oval diamond is very on-trend and it the perfect choice for a look that is far more subtle and has more clarity and depth. Not only do oval diamonds appear larger in a carat by carat comparison with a round diamond, but they also have the bonus of costing less too!

    Fancy Coloured Diamonds 

    Coloured diamonds have become a very popular choice in 2017 and their popularity looks set to increase making it a hot trend for 2018.  If your partner likes to stand out from the crowd why not choose an engagement ring that features a yellow or black diamond as these are set to the stand out colours for 2018.

    Black diamonds are also very much in vogue as they add a slightly frosty feel with a mysterious edge to an engagement ring.  The trend for black diamond engagement rings first became popular back in 2010 when Carrie of Sex and the City was proposed to by Mr Big. Black diamonds are totally natural and offer a very unique brilliance and shine.  They are now being worn by some of the world’s biggest celebrities including Lady Gaga and Selena Gomez.

    Yellow diamonds are reminiscent of warmth and vibrancy and this colour has long been associated with feelings of happiness and positive energy, promoting love and hope.  Yellow diamonds are said to offer spiritual positivity and to provide relief from tiredness and the associated negative emotions.   Yellow diamonds are set to become increasingly popular in 2018 as they are a little different to the brilliant white diamond, and emit more warmth than a black diamond.

    If you decide to choose a coloured diamond for your engagement ring you must be very aware of selecting a band that will complement the diamond otherwise you will end up with a clash of colours.


    Buying a diamond engagement ring can be a very tricky business. When you do finally make your grand proposal and unveil the diamond engagement ring that is supposed to sit on your loved ones left hand for the rest of her life, you naturally want the ring that you have chosen to have the ‘X factor’! You want her to reaction to be one of overwhelming joy and for her to love her diamond engagement ring as much as she does you. But how do you do this without breaking the bank?  We have some helpful tips to help you choose the best diamond engagement ring and still get bang for your bucks – and it’s all about the 4C’s:

    Carat weight buying tips

    The most popular carat weights for diamond engagement rings are between one and two carats. If you are working to a budget then look for diamonds that are just under the popular carat weights such as 1/2 carat, 3/4 carat etc.  As these diamonds fall just under the popular weight, they are often sold at a slight discount compared to diamonds of full weight.  For example, a 0.75 carat diamond will typically cost less on a price-per-carat basis than a full one carat diamond.  Visually, they are difficult to distinguish; in fact a smaller carat weight diamond may have a diameter equal to that of a heavier diamond, making it appear the same size when viewed from above. If you do opt for a diamond that is less than 0.75 carats, consider a marquise cut which, due to its elongated cut, will give the illusion of looking larger than other shapes of equal carat weight.

    Colour buying tips

    To the untrained eye colour grades of diamonds are difficult to distinguish within one grade above or below unless diamonds are compared side-by-side in a controlled environment.  Even when side-by-side, changes in colour are difficult to detect in I colour and higher diamonds.

    Once a diamond is set into a ring and placed in an environment that contains colour (as opposed to the all-white background used in laboratory controlled colour grading) variations in colour become even harder to detect.   For example, an H colour diamond may look as colourless as a D when set in a ring under normal lighting conditions, especially if the two diamonds are not in comparison side by side.

    When shopping to a budget the best value for money in what would appear to the naked eye as a colourless diamond are G-J grade diamonds this is because colour is easier to detect in larger diamonds. Therefore choosing colour grade G-H for diamonds over 1 carat in weight, and I-J for those under 1 carat is the best option.  Once placed in a ring setting set in a ring, these diamonds will look just like higher colour grade diamonds. So rather than investing in higher colour, invest in a higher cut which will ensure that the very most is made of the diamond’s brilliance. As diamonds with more facets reflect more light, they tend to hide colour better than other shapes. So, consider round, princess or other modified brilliant cuts over step cuts such as emerald or asscher if you are concerned about colour.

    If your first consideration is about carat weight, and you are on a budget, then you would do well to consider a yellow gold setting and a brilliant cut diamond in the K-L colour range. The yellow gold will complement the faint body colour of the diamond.

    Another suggestion when looking for a diamond engagement ring with the ‘x factor’ on a budget is to would be to consider buying Colourless (D-F) fluorescent diamonds. These sell at a 5-15% discount to non-fluorescent diamonds since some people perceive fluorescence as a defect, but like anything beauty is in the eye of the beholder and this is only a matter of opinion.  In addition the fact is that the visible effects of faint to medium fluorescence are visible only to a gemologist using a special UV light source and not to the naked eye of anyone admiring your engagement ring.

    As the glow of fluorescence glow is usually blue (which is the complementary colour to yellow) fluorescence can make diamonds of I-M colour appear up to one grade whiter. For this reason, I-M diamonds tend to sell at a slight premium when they possess Medium to Very Strong fluorescence.

    Overall, fluorescence should not be a major factor in the diamond purchase since its effects on appearance are negligible, if not slightly positive. The exception would be to exercise caution in purchasing a diamond with strong or very strong fluorescence in D-H colour diamonds (which do not possess enough yellow colour to offset the blue fluorescence).

    Clarity buying tips

    If you are a perfectionist and really cannot tolerate imperfections, even those which you cannot see, then you will need to select a diamond in VVS2 or better - about 10% of all diamonds sold fall into this category.

    However for those on a budget, the most popular range is the VS1-VS2 diamond. These diamonds appear flawless to the naked eye, and are a fraction of the price of a truly flawless diamond. Almost half of all diamonds purchased fall into this range.

    The next most popular range is SI1, where the inclusions are usually not significant enough to impact the appearance of the diamond to the naked eye.  Many people will opt for this clarity range in exchange for a higher cut or colour grade. This combination often results in a beautiful, lively diamond with imperfections detectable only upon close inspection. In diamonds under 1 carat, the same can be said for an SI2 grade. In diamonds over one carat (where clarity is more important, and SI2 inclusions are often easier to detect), an SI2 is often half the price of a VS1 diamond. About one third of diamonds sold fall into the SI1-SI2 range.

    If your primary concerns are size and price, I1 may be your best clarity option. While the inclusions are visible to the unaided eye, you may well find the sacrifice for what it affords in size to be worthwhile.

    It always follows that the larger the diamond, the easier imperfections are to detect and it is her that Clarity really does become an important factor.  For diamonds over two carats, a clarity grade of VS2 or higher is a wise choice to help you avoid any signs of visible inclusions. In diamonds between one and two carats, clarity grades of SI1 or better will not have inclusions easily visible to the naked eye. In diamonds under one carat, clarity should be considered the least important of the traditional 4 Cs.

    Brilliant-cut diamonds (such as round, princess, cushion, oval, pear, and marquise) hide inclusions better than step cuts (emerald, asscher). When purchasing a step-cut, move up one clarity grade, for example choose a VS2 diamond instead of an SI1 if you desire the lowest grade that has no visible inclusions.

    Cut and Shape buying tips

    Cut and shape are two terms which are often confused by diamond buyers.  The cut of a diamond is the most important part of the equation when it comes to creating an engagement ring’s stunning sparkle as the quality of the cut determines the stone’s overall beauty and dazzle.  A diamond has to be cut to create its shape. But what’s referred to as the diamond’s cut isn’t the same as its shape, they are not the same but do complement each other.

    The diamond’s cut is one way of grading it.  How a diamond cutter cuts facets and angles on a diamond to let the light shine through is vitally important as it has a big impact on the beauty of your diamond in three important ways: proportion, symmetry and polish. These three factors interact with and against each other affecting the way light moves within the diamond.  It is akin to the sun hitting a mirror and reflecting onto another wall, except there are numerous little reflective surfaces and facets bouncing the light all over the inside of the diamond.

    In a well-cut diamond, light enters through the top, or table, and reflects off the angles between the flat places (the facets) on the sides (known as the crown and the pavilion) and exits back out the top. All that light bouncing around within the diamond creates the factors of brilliance, fire and sparkle:

    • Brilliance which is the brightness created by a combination of the white light reflections on and in the diamond.
    • Fire being the flashes of colour you see within the diamond.
    • Sparkle this happens when a diamond or a light source moves.

    These three factors are the reasons that a beautiful diamond catches really catches the eye and why it appears to have an inner glow.

    In a badly cut diamond, the light goes in the top, leaks out through the sides and ends up looking dull.  It may even be a bigger diamond by carat weight (and thus be more expensive), because not enough of the material was cut away to give you the sparkle everyone looks for in a diamond.

    The diamond shape is usually the first thing most people think about when choosing a diamond engagement ring and most women will have a preference. However, if you are unaware of her preference or a liking for a particular shape has been expressed, then consider a round diamond (known as a round brilliant) or square diamond (known as a princess) for the engagement ring. Generally speaking, the round diamond is more traditional and is generally the most popular cut of diamond chosen for engagement rings with the princess-cut running a very close second being a more modern shape for diamond engagement rings.  Both these cuts are known for their higher level of brilliance and sparkle than many other shapes; they accommodate almost any ring setting, and never go out of fashion.

    Length to width ratio has a major impact on the shape of a diamond. Every diamond that Rêve Diamonds sell is shown in its correct length to width ratio so that you can easily see the difference between diamonds of the same shape (e.g. a a square vs. a rectangular princess cut).  If you are not sure about your preferences, search for a shape you like, and then view diamonds of various length to width ratios within that shape until you find what you like. Then, focus your search on diamonds that are within roughly 10% of your ideal length to width ratio (e.g. if you decide that your ideal radiant cut diamond has a 1.50 L/W ratio, focus your search on radiants between 1.35 and 1.65).

    Other options are known as fancy shapes, and include diamond shapes like pear, marquise, cushion and heart. Depending on how these shapes are cut, all of them boast the dazzling sparkle you’re seeking for your chosen diamond engagement ring.


    Whether you love to be up to date with the latest trends, prefer timeless classic elegance did you know that the shape of the diamond within your engagement ring may reveal something about your personality and tastes?  Here we take a fun look at what some of the most popular cuts and shapes of diamond might say about you! 

    Round Brilliant Cut Diamond  

    This classical shape is possibly the most popular choice for engagement rings, and it is not hard to see why. A round brilliant cut diamond has a sparkle to rival many other cuts. This is due to its 58 facets and 360-degree symmetrical shape which reflect and radiate light to produce a fire and brilliance that is very eye catching. The circular shape of the cut is also said to symbolise never ending love which makes it the perfect choice for an engagement ring which celebrates your love for one another. 

    Women who favour the shape of a round brilliant cut diamond are usually traditionalists at heart, they are drawn to the dream of traditional romance, of hearts and flowers and a happy ever after.  These women are somewhat conservative and like simple elegance, they  hold in high esteem the values of honesty, faithfulness, and loyalty but can also be a little reluctant to accept change. 

    Princess Cut Diamond  

    Second in popularity for brides-to-be is the princess cut diamond. The princess-cut diamond is the ‘hopeless romantic’ of the shapes. It is a favourite among brides who love a combination of a classic traditionally shaped engagement ring, with the added touch of modernism.  Its square cut with clean chic angles produce a sparkle which is much admired.  

    The lady who chooses a princess cut diamond engagement ring loves traditional values but accepts change of modern times embracing all different cultural  influences to have a well-rounded view of her world. As the extravagant sparkle of a princess cut diamond demands attention, so the woman who chooses to wear this cut for her engagement ring may not be afraid to be centre stage and will not shrink from the spotlight. She is happy to take risks in life and act as a leader bringing life, vitality and energy to all that she does.  

    Emerald Cut Diamond 

    Being a step cut with rectangular facets that are arranged parallel to each edge of the diamond, the emerald cut diamond is designed to draw attention to a diamond's shine with its clean cut rectangular top and chiselled corners. The Emerald cut is currently enjoying a huge revival in diamond jewellery and is now the third most popular choice of diamond for engagement rings, after the round brilliant cut and princess cut.  

    Confidence is a must when wearing an Emerald cut diamond ring as fewer facets make this cut susceptible to revealing any flaws that the diamond may have, therefore it is a confident woman that choses this shape of diamond.   

    Brides-to-be who favour this retro-inspired design are open to taking risks and embrace the unexpected. Some of the most glamorous of Hollywood movie stars including Elizabeth Taylor and Grace Kelly have chosen Emerald cut diamonds as this cut is classy, sophisticated and catches attention at every turn. Modern day women who choose an Emerald cut diamond engagement ring may have a yearning towards glamour and glitz of retro times as this cut perfectly combines contemporary lines with vintage flair.  

    Cushion Cut Diamond 

    A Cushion cut diamond takes its name from the rounded corners and curved sides that make it appear softer than a princess-cut diamond but not as circular as a round brilliant cut diamond, hence the shape of a cushion.  This cut is feminine and subtle in design but is also very stylish and on trend and is the perfect cut when looking for an engagement ring that has a soft look but exudes a lot of sparkle. 

    The lady who chooses a Cushion cut diamond engagement ring is not afraid to show her soft romantic side and her love for her partner.  She craves adventure and seeks romance in all that she does, is modern yet has traditional values and is bold enough to show that to the world. 

    Asscher Cut Diamond  

    The Asscher cut (referred to as a Square Emerald) is a vintage-inspired unique shape with prismatic brilliance and a rectangular-faceted pavilion in the same style as the emerald cut. The standard number of main facets on an Asscher cut is usually 58 and it has a deep pavilion, faceted culet, high crown and small table which allows for tremendous sparkle lustre and creates a fascinating optical illusion known as the “Hall of Mirrors” effect. 

    In recent years the Asscher cut has become very popular among the fashion-conscious crowd following Carrie Bradshaw modelling an Asscher cut engagement ring during her brief engagement  to Aidan Shaw on the worldwide hit television show ‘Sex and the City’.  

    Women who choose an Asscher cut engagement ring are usually very self-confident and outgoing with many friends and a hectic social life. They are not afraid to both follow and define fashion trends, are sophisticated yet relaxed, and are always impeccably dressed, charming and muchg admired.  

    Marquise Cut Diamond  

    The Marquise cut diamond is named after the legend that King Louis XIV of France (the Sun King) was in search of a stone polished into the shape of the mouth of his mistress, the Marquise of Pompadour.  Marquise cut diamonds are not currently one of the most fashionable of styles, but have the very big benefit that because of their shape, these diamonds often appear larger than life.  This cut is therefore perfect for accentuating long, slender fingers. The shape of the stone is made to maximize carat weight, which can appeal to brides with a flair for drama.   

    Brides-to-be that choose Marquise cut diamonds are seen as determined and strong and not afraid to ooze sex appeal.  Extroverted women chose Marquise cut diamonds that have a love for life and all things vintage and glamorous.  

    Diamonds come in all shapes and sizes, but it’s up to you to find a cut that fits you and our personality best. Think of it this way: what do you want to wear on that left hand of yours? Because it’s going to be there for a long time.



    Fantastic news this week that Prince Harry and Meghan Markle have at last announced the news that the nation has been waiting for – they are officially engaged to be married!  The engagement ring is, as expected, absolutely stunning with Prince Harry thoughtfully choosing a trilogy design with a trio of diamonds. The ring sits on a gold band and the centre stone is from Botswana (where the couple recently holidayed together) and is flanked by two diamonds from the personal collection of Princess Diana, Prince Harry's mother. Prince Harry explained to the press at their official engagement announcement that this ring is ‘symbolic of life’s crazy journey that they are embarking upon together’.   

    Like many couples Prince Harry chose a diamond engagement ring to symbolise his commitment to his future wife.  But have you ever stopped and wondered why do we give and wear diamond engagement rings?   

    The origins of diamond engagement rings 

    There are several trains of thought as to the origins of the engagement ring. Some believe that engagement rings were a custom which begun in Ancient Egypt about 4,800 years ago! The Ancient Egyptians regarded a ring as the ultimate symbol of love and eternity and the central hole signified never ending and immortal love for the woman wearing the ring. They fashioned engagement rings and wedding bands from sedges, papyrus and reeds but as these materials wear away relatively quickly, they were often replaced with a ring made from other natural materials such as bone, ivory or leather or bone. The more expensive the material that the engagement ring was fashioned from signifying the wealth of the giver.  Archaeologists have found several mummies dating around 2800 BC that have been buried with silver and gold rings on the ring fingers of their left hand.   

    The more modern history of engagement rings began back in 1215 when Pope Innocent III established a waiting period between the promise of marriage, and the actual marriage ceremony and the giving of an engagement ring signified the couple's devotion to one another. During this period in history engagement rings would often represent the couple's social and economic position in society with only the very rich incorporating precious metals and jewels. Other less wealthy couples marked their engagement by the giving of an item. In England for example, a couple would break a piece of silver or gold and each of the couple kept one half, cementing the decision by having a glass of wine. Once married the item would be re-joined together to symbolise their joining together in marriage.  In America, some women were given thimbles. Once they got married the thimbles would have the top cut off so they could wear them as rings.  

    The word diamond is originated from ancient Greek translated to mean "unbreakable" - the perfect adjective when to describe the bond of love that marriage creates. At the time, diamonds were thought to be the strongest material on earth, which meant giving your other half a diamond as a symbol of your love and devotion was a truly romantic gesture. 

    The modern era of the diamond engagement ring 

    Our current lover affair with diamond engagement rings has been attributed to Archduke Maximilian of Austria who in  1477 proposed to Mary of Burgundy with a stunning diamond engagement ring comprised of thin, flat pieces of diamonds in the shape of an "M”. He blazed a fashion for diamond engagement rings amongst his contemporary European Aristocracy.  

    Diamond engagement rings did not become widely available though the jewellery industry until the 1870s when diamonds were discovered by miners in South Africa.  Diamonds then began to flood world markets, and people started to realise that they were relatively pretty common (which could have damaged their high price).  So in 1888 several major diamond mines formed together to create De Beers Consolidated Mines, Ltd which allowed them to control the flow of diamonds globally from South Africa. In turn this allowed them to make diamonds appear scarcer and therefore more valuable hence how a diamond became thought of as a rare, inherently valuable commodity.  

    The popularity of diamond engagement rings is all down to clever marketing. Once De Beers had increased the the price of diamonds, they faced a new challenge: the poor economy of the 1920s had led to a massive decline in diamond demand.  To ‘create’ demand De Beers hired an advertising agency N.W. Ayer to help them communicate just one message that would change the history of diamonds and make them an aspirational ‘must have’ item in the eyes of consumers. Frances Gerety, a copywriter working for N.W. Ayer, came up with the slogan: ‘A Diamond is Forever.’ Their marketing campaign focused upon portraying diamonds as a symbol of everlasting love, and made diamond engagement rings the ultimate way to show your commitment and it worked - diamond engagement rings are the number once choice of couples all over the world.

    Why do we wear an engagement ring on the ring finger of the left hand 

    This custom can be traced back to traditional beliefs held before the discovery of the human circulatory system worked. It was believed that a vein, known as the vena amoris or the ‘vein of love’, ran directly from the heart to the ring finger on the left hand. The special connection between the hand and the heart meant that wearing the engagement and wedding ring on this finger symbolically showed the love between the couple.  

    After the discovery of the circulatory system, medical experts realised that the scientific theory was incorrect because all fingers have a similar vein structure.  Married couples from the UK and many other Western countries wear their engagement and wedding rings on their left hand. However, couples from other European countries such as Austria, Denmark and Germany wear the rings on their right hand instead.  

1-10 of 27

  1. 1
  2. 2
  3. 3