WHY DO WOMEN LOVE DIAMONDS SO MUCH?

When the iconic actress Marilyn Monroe sang ‘Diamonds Are A Girl’s Best Friend’ in the movie ‘Gentleman Prefer Blondes’ she could not have been more true.  

A truly beautiful diamond is breath-taking, and undoubtedly the fascination that women have had with diamonds for many centuries will never fade – unlike the love for some male suitors!  Who could fail but to yearn to possess one of the most stunning natural phenomenon? Irrespective of class every woman would love to have at least one diamond. Even non-westernised women, and those from cultures where wealth is not coveted, cannot fail to admire and be impressed by a piece of exquisite diamond jewellery.  Receiving the gift of a fabulous diamond engagement ring fills the daydreams of many young women, and even those who already a diamond engagement ring or other pieces of diamond jewellery, cannot fail but to be excited at the opportunity of adding to their collection.  So, what is it about diamonds that makes women love them so much – here are our thoughts: 

Just what is it about diamonds!  

The exact reason that women love diamonds is to be truthful unknown. It could be any one of many factors that create this affection and it is hard to pinpoint just one thing about diamonds that make them so irresistible. We think that at least one of the factors below helps to create this long-standing love affair:  

Diamonds have always been surrounded by an air of mystique and wonder.   Possibly it is because of the formation process that diamonds go through that makes them one of the most desired commodities worldwide.  Whilst they are made of an ordinary everyday material – carbon, the process through which the carbon is transformed into a diamond and in some cases colours laid into the stone, is extra ordinary! 

The formation of natural diamonds takes many thousands of years requiring extremely high pressure and temperatures.  Exactly the right environment is needed to create a diamond which is one of the hardest substances, and one of the most indestructible, on our planet.  So, maybe another reason that women love diamonds is that the time that is taken to form the perfect diamond, and the strength of this gemstone, can be seen to be akin to forming the perfect relationship between two human beings that will not break under pressure.  

This symbolism of an indescribable connection between two people is part of the romantic message that diamonds express as the ultimate symbol of eternal love. For this reason, diamonds are the most popular choice of gemstone for engagement rings as nothing quite says, “I Love you, you are the one, please marry me!” than a diamond does.  Placing a diamond engagement ring on a woman’s finger tells her that you want to spend the rest of your life with her and symbolises to the world that she is loved and cherished as a diamond is the ultimate gift of love. Perhaps it is this symbolism and expression of deep love that we all crave that makes women love diamonds so much.  

Does the expensive nature of diamonds have a part to play? 

Whilst it may be seen as verging on crass to talk about diamonds in terms of the price that you will pay, perhaps ironically one of the reasons that they are so desired by so many women is that they are expensive. Of course, the expense of a diamond is related to its size, the brilliance of its colour, and the quality of its cut—the larger the diamond, the more brilliant the colour, the better the cut, then the more expensive the diamond. Correspondingly the more attractive and desired the diamond will be therefore price does play a part.   

For some women the fact that their partner, fiancé or husband has spent a significant amount of money upon the gift of a piece of diamond jewellery signifies how great his love is. The gift makes a validation for the world to see of that woman’s worth in his eyes, so somehow cost can be compared to the value-added component in a love affair. 

It is a well-known fact that women love to be admired by other women. Wearing a stunning diamond will certainly draw attention and satisfy that desire, and of course the more quality the diamond the more it will be a head turner. So, whilst it is impossible to say which of those attributes is the most important, the beauty of the diamond or its price tag, deep down we all know that cost does play a vital role (or a combination of both).  In today’s society there is still some degree of importance placed on material wealth, so no woman can truly be blamed for loving and coveting a diamond not only for its beauty but also for its value. 

Does the answer lie somewhere between ancient history and eternal hope 

Diamonds have played a significant part of ancient history right back to Egyptian times and maybe even earlier. When a woman wears a diamond engagement ring (or any other piece of diamond jewellery) she is making a connection with the past. Plus, she is forming a partnership with the miners, diamond cutters and jewellery retailers who have all had a part to play in that diamonds’ heritage. From raising the diamond from the earth, to cutting and fashioning it, to presenting that valuable piece of jewellery that it is today for purchase.  All these factors are interconnected with that diamond engagement ring.  Of course, there is also the element of eternal hope that the gift of a diamond engagement ring brings for a woman  - symbolising the beginning of a new life with her soulmate and hope for eternally happy times which long after she’s gone will still live on in that diamond ring, because as Shirley Bassey famously sang “Diamonds Are Forever”……. 

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