How to Buy Engagement Rings on Sale: The Ultimate Guide to Finding the Perfect Deal
An engagement ring is one of the most significant purchases you’ll ever make, but that doesn’t mean it has to break the bank. Buying an engagement ring on sale can be a savvy way to get a ring at a fraction of the usual cost. However, to make the most of the opportunity, you need to know where and how to look for the best deals without compromising on quality.
In short: Real engagement-ring sales (vs marketing) are rare on certified diamonds — pricing is dictated by Rapaport wholesale benchmarks. Genuine savings come from: (1) choosing lab-grown over mined (60-80%), (2) buying just-below-round carat weights (e.g. 0.90ct vs 1.00ct, saves 10-15%), (3) choosing F-H/VS1-SI1 over D/VVS (saves 30-40% with no eye-visible difference), (4) Hatton Garden vs Bond Street (saves 30-50%).
This guide will walk you through everything you need to know about finding the perfect engagement ring on sale, from the best times to buy to evaluating discounts and avoiding common pitfalls.
Why Buying an Engagement Ring on Sale Is a Smart Choice
If you're wondering whether buying an engagement ring on sale is a good idea, the answer is a resounding yes. Sales provide an excellent opportunity to maximise your budget, allowing you to either save money or get a higher quality ring than you initially thought possible. Whether you're after a traditional diamond solitaire or something more unique like a fancy-coloured or lab-grown diamond, there are plenty of deals to be found.