2025 Engagement Ring Trends: Average Spend Down, Custom Design Demand Up
November 2025, London — According to exclusive research by Rêve Diamonds, the average spend on an engagement ring in the United Kingdom has dropped from £4,656 to £3,928. Despite the 16% decrease, couples are increasingly focusing on bespoke craftsmanship, natural and lab-grown diamonds, and personalised design over simple carat size.
In short: UK engagement-ring spend dropped from £4,656 to £3,928 in 2025 — a 16% fall — but custom-design and lab-grown demand are up. Couples are reallocating budget from larger natural stones to bigger lab-grown centres set in bespoke designs: same visual impact, roughly half the price.
Drawing on over 300 days of engagement ring sales and consultations at Rêve Diamonds’ private Mayfair showroom in London, this report highlights the changing preferences of British couples ahead of the 2025 engagement and festive season.
Metals: Yellow Gold Reigns Supreme
Highlight: Yellow gold continues its rise (42%), with platinum remaining the classic high-end choice.
Rank | Metal | % of Deals | Example Styles
1 | 18ct Yellow Gold | 42% | Solitaire, Hidden Halo, Trilogy, Cathedral
2 | Platinum | 30% | Three-Stone, Pave, Double-Shank, Prong
3 | 18ct White Gold | 18% | Bezel, Pave, Art Deco, Micro-Band
4 | 18ct Rose Gold | 5% | Twists, Milgrain Halos
5 | Mixed / Two-Tone | 5% | Yellow Gold & Platinum, Yellow & White Gold
Yellow gold’s warm, classic tone continues to dominate the market, while platinum remains the preferred choice for durability and prestige. Two-tone rings — often yellow gold bands with platinum settings — are seeing growing popularity for those seeking a unique contemporary look.