Buying Jewellery Online – A Short Guide

What are the benefits of buying jewellery online?

When a piece of jewellery is displayed in a shop, surrounded by hundreds of other pieces all dazzling you at the same time, it can be hard to pick the perfect design. When you search for jewellery online it can take the pressure off, as you are able to search through as many designs and styles as you like, and all from the comfort of your home. What’s more, with just a few clicks you can tailor your search so search engines will present you with a selection of pieces tailored to your budget and style preferences. Searching online allows you to take things at your own pace and this is especially important when it comes to making significant purchases. If you make the big decision to buy an engagement ring online, you can search for the right diamond ring without feeling pushed by a jeweller to make a choice and without any pressure.

According to research, the U.K jewellery market as a whole contracted by 1% in 2012, but luxury online jewellery sales, which account for about 25% of the UK jewellery market, delivered growth of 5%.

“It’s all about seeing the real thing, touching it, and trying it on”, argue those who are reluctant to embrace online shopping, but if you know what you are looking for you can buy it 30-50% cheaper online with the same service and guarantee offered by Jewellers on the high street.

Diamond categories:

If you are thinking of purchasing diamonds online, you should have a basic understanding of how diamonds are evaluated. Diamonds are classified according to four ‘C’ categories – these are: carat, colour, clarity and cut. You can read more on diamond evaluation here.

Research:

We would recommend visiting high street jewellers before you buy online. This is a good way to research and compare what different manufacturers have on offer. Ask to see different cuts and compare diamond colour by looking at two certified diamonds together. After a few visits to jewellers you will start to see the variations between diamond colours and cuts.

Set your budget:

Decide on a budget and take your time searching online to find the best available deal. If you can’t find the perfect diamond on our website, contact us and we will create a special deal for you. We can create custom made designs based on any image or idea that you may have for the perfect piece of jewellery.

Ask questions & discuss your requirements:

If you are uncertain about making a purchase or do not feel confident buying online we can give you advice. Give us a call and ask to arrange a meeting, we are here to help. We also offer a 30 day money back return policy.

The basics for buying online:

  • Only buy from online retailers who offer graded certified diamonds from the main laboratories. 
  • Diamonds from the main laboratories have GIA, HRD or IGI certifications

If you look out for the things we have mentioned in our guide to buying jewellery online you should be able to find the perfect piece of jewellery at a great price.

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