November 2025, New York, NY — According to exclusive research by Rêve Diamonds, the average spend on an engagement ring in the United States has decreased from $8,831 to $7,168. Despite a 19% decline, modern couples are focusing on custom design, lab-grown diamonds, and ethical craftsmanship over traditional spending habits.
US 2025 engagement-ring spend has dropped to roughly $5,300-$5,500 average (down from the 2022 peak near $6,000), driven by lab-grown adoption (now over 65% of US centre stones, up from under 15% in 2020) and rising bespoke demand at 4-6 week lead times. Custom design now powers around 35% of US orders. A 1.00ct D/VS1 lab-grown round sits at $1,800-$2,400 versus $7,500+ natural.
Based on over 300 days of engagement ring sales across Rêve Diamonds’ private showrooms in New York (5th Avenue) and Los Angeles (Beverly Hills), the data reveals how engagement ring preferences have evolved ahead of the 2025 holiday proposal season.
Metals: Yellow Gold Takes the Crown in 2025
Highlight: Yellow gold dominates (41%), platinum follows closely as the luxury standard.
Rank | Metal | % of Deals | Example Styles
1 | 18kt Yellow Gold | 41% | Solitaire, Hidden Halo, Trilogy, Cathedral
2 | Platinum | 31% | Three-stone, Pave, Double-shank, Prong
3 | 14kt/18kt White Gold | 17% | Bezel, Pave, Art Deco, Micro-band
4 | 14kt/18kt Rose Gold | 5% | Twists, Milgrain Halos
5 | Mixed / Two-Tone | 6% | Yellow Gold & Platinum, Yellow & White Gold
Yellow gold continues its strong comeback in modern bridal jewelry, appealing to those who want a timeless yet warm aesthetic. Platinum remains a favorite for durability and prestige, while two-tone styles are on the rise, offering a fresh twist for custom ring designs.
Styles & Settings: Classic Meets Bespoke
Highlight: Solitaire remains king, but bespoke and “Toi et Moi” styles are climbing fast.
Rank | Style | % of Deals | Example Descriptions
1 | Solitaire (4/6 Prong, Cathedral) | 37% | Floating, Pinched, Six-Claw
2 | Trilogy / Three-Stone | 23% | Baguette, Pear, Shield Side Stones
3 | Pavé / Halo / Hidden Halo | 19% | Pavé Bands, Hidden Halos
4 | Custom / Bespoke | 13% | Toi et Moi, Twists, Signature Pieces
5 | Split Shank / Art Deco / Vintage | 8% | Compass, Antique Styles
The solitaire continues to define timeless elegance, but there’s a clear surge in demand for personalized, one-of-a-kind designs. Toi et Moi rings, twist bands, and vintage-inspired pieces are shaping the new era of custom craftsmanship.
Center Stones: The 2–3 Carat Sweet Spot
Highlight: Round and oval cuts lead, but emerald and cushion shapes are gaining traction.
- 1.00–1.49 ct: 29%
- 1.50–1.99 ct: 17%
- 2.00–2.99 ct: 33% (Most Popular)
- 3.00–4.99 ct: 13%
- 5.00 ct+: 3%
- Below 1.00 ct: 5%
Top Shapes: Round Brilliant (32%), Oval (24%), Emerald (14%), Cushion (11%), Pear (8%), Radiant (6%).
Buyers in 2025 are favoring rings with visible presence and proportion. The most popular size category now sits between 2–3 carats — large enough for visual impact, yet balanced for daily wear. Emerald and cushion cuts continue to rise among design-forward customers.
Lab-Grown Diamonds Surpass Natural for the First Time
Highlight: Lab-grown diamonds represent 52% of Rêve Diamonds’ 2025 engagement ring sales.
For the first time, lab-grown diamonds have overtaken natural diamonds, making up 52% of all engagement ring sales. This shift reflects changing values among couples who seek ethical sourcing, sustainability, and greater carat size within their budget. Natural diamonds, however, still dominate the highest-value single-ticket sales — prized for rarity and heirloom quality.
“Couples aren’t spending less because they care less,” says Tal Cohen, Founder of Rêve Diamonds. “They’re spending smarter — looking for craftsmanship, ethics, and a story behind each ring. Today’s buyer values identity and personalization over excess.”-
Seasonal Trends & Outlook
- Q1–Q2: Natural solitaires peak during spring proposal season.
- Summer–Fall: Larger stones (3–4ct) and lab-grown orders rise sharply.
- Recent Months: Two-tone and bespoke “Toi et Moi” styles trend upward.
Highlight: Couples are choosing rings that tell their story — meaningful, custom-made, and ethically sourced.
Holiday 2025 Forecast: Meaning Over Magnitude
As the 2025 holiday proposal season approaches, Rêve Diamonds expects continued demand for:
- 18kt Yellow Gold and Platinum Settings
- 2–3ct Lab-Grown or Natural Diamonds
- Custom-Made Designs with Hidden Halos, Engravings & Symbolic Details
Today’s couples value authenticity and design over sheer size or brand prestige. They want engagement rings that reflect who they are — crafted with care, built to last, and ethically made.
About Rêve Diamonds
Rêve Diamonds are private jewelers specializing in custom engagement rings, natural and lab-grown diamonds, and fine jewelry. With exclusive by-appointment-only showrooms in New York (5th Avenue) and Los Angeles (Beverly Hills), Rêve Diamonds offer a personalized, luxury experience — from 3D CAD design to lifetime aftercare.
Website: www.revediamonds.com/us
Contact: info@revediamonds.com
Instagram: @revediamonds
