2025 Engagement Ring Trends: Average Spend Down, Custom Design Demand Up
November 2025, New York, NY — According to exclusive research by Rêve Diamonds, the average spend on an engagement ring in the United States has decreased from $8,831 to $7,168. Despite a 19% decline, modern couples are focusing on custom design, lab-grown diamonds, and ethical craftsmanship over traditional spending habits.
In short: US 2025 engagement-ring spend has dropped to roughly $5,300-$5,500 average (down from the 2022 peak near $6,000), driven by lab-grown adoption (now over 65% of US centre stones, up from under 15% in 2020) and rising bespoke demand at 4-6 week lead times. Custom design now powers around 35% of US orders. A 1.00ct D/VS1 lab-grown round sits at $1,800-$2,400 versus $7,500+ natural.
Based on over 300 days of engagement ring sales across Rêve Diamonds’ private showrooms in New York (5th Avenue) and Los Angeles (Beverly Hills), the data reveals how engagement ring preferences have evolved ahead of the 2025 holiday proposal season.
Metals: Yellow Gold Takes the Crown in 2025
Highlight: Yellow gold dominates (41%), platinum follows closely as the luxury standard.
Rank | Metal | % of Deals | Example Styles
1 | 18kt Yellow Gold | 41% | Solitaire, Hidden Halo, Trilogy, Cathedral
2 | Platinum | 31% | Three-stone, Pave, Double-shank, Prong
3 | 14kt/18kt White Gold | 17% | Bezel, Pave, Art Deco, Micro-band
4 | 14kt/18kt Rose Gold | 5% | Twists, Milgrain Halos
5 | Mixed / Two-Tone | 6% | Yellow Gold & Platinum, Yellow & White Gold
